Google buy search engine. Google - what is it? additional services

The word “Google” has long become a household word. And in the minds of most people it has long been no longer associated with the name of the number ten to the hundredth power. Today Google is the largest in the world. However, not just search... Google is a diverse corporation. She managed to prove herself in a variety of areas. Interestingly, one of the creators of this media monster is Sergey Brin, a Russian who simply settled in the States in the early nineties. How did an ordinary search engine created by a Russian student become a versatile and successful company with different focuses in the world of high technology? Truly a mystery. Let's try to understand the Google phenomenon. What kind of animal is this? Let's start with the basics.

History of creation

Back in 1997, two students from Sergey Brin and Larry Page created a simple search engine and called it Google. The search was carried out using a simple algorithm. And in general, then no one could even think about a multi-profile corporation. The search engine was created as a laboratory work. But against the backdrop of a shortage of good search engines on the Internet at that time, the popularity of Google began to grow rapidly. An increasing number of people preferred this particular search engine. And not without reason. Compared to its closest competitors, Google looked the most adequate and processed search queries more successfully.

Time passed, and the simple search engine began to acquire additional modules and services. By the end of 2010, he had already turned into the “monster” that we are used to seeing. Google's developments include an operating system for mobile devices (Android), smart glasses, robot cars, social networks, smart voice search and much more. Google search has mutated into a giant company, ready to prove itself in all areas of the IT industry.

Additional services. Mail

Google Mail has always been in the search engine's arsenal. But at the stage of its formation, it was used as corporate mail within the organization itself. Initially, the developers did not think about making it available to all users. But time passed. All sorts of Rambler, Yandex, Mail.ru and others appeared. The creators of Google suddenly realized that in order to be successful, they had to expand their list of services. It was then that the decision was made to launch the Gmail service. It has never been particularly popular in our country, but things have changed over time.

After the release of the super-popular Android mobile operating system, the Google mail service became very popular in our country. This is due to the fact that in order to use the Android device to its fullest, you need to have a Gmail account. Here's the thing. Therefore, our compatriots rushed en masse to register accounts with Google mail. To be fair, it’s worth noting that email from Google is very good. It is especially suitable because it combines a convenient, modern interface and high security. You won't be able to hack Gmail the same way as Mail.ru.

Additional services. "Google Plus"

Some time after the launch of the Google email service, the company's management decided that the media giant simply could not do without its own social network. This is how the Google Plus project was created. Initially it was created according to the Facebook principle, but over time it was thoroughly redesigned. Now it is very difficult to find at least some resemblance to the social network from Zuckerberg. Even the structure of the social network itself does not in any way resemble Facebook. For which honor and praise go to Google. Because the same type of “under-networks” are already quite boring.

In appearance, Google Plus is not at all similar to any well-known social network. Perhaps this discourages users from using the Google network. Users from the CIS countries especially suffer from this. They don’t need Google Plus for nothing, since VKontakte is much more understandable. But in the West, the social network from Google is quite popular among those who want to “touch” something new. And there is something to “feel” in this network. Because understanding the page settings is not an easy task. Even for an "advanced" user.

Additional services. Hangouts

Relatively recently, the company launched a new service, Hangouts from Google. What kind of service is this? We answer - this is a messenger. With it you can exchange quick messages, photos and video broadcasts. You can also make calls within the messenger. At its core, the service is a mixture of Skype and QIP. In terms of functionality, it is much more convenient than its counterparts. However, the popularity of this messenger in our country is very low. This is due to the dominance of Russian-speaking monopolists like VKontakte and Mail.ru.

But in the West, things are much better with Hangouts. According to statistics, this messenger is in second place after Skype in popularity. And this is a completely different level. The company is always trying to make the messenger better. And I must say that they succeed. At least this “writing” is not as buggy as “Mail.ru Agent”. This is Hangouts from Google. What it is is probably already clear. Google, as always, is at its best in the world of new technologies.

Additional services. Cards

Google Maps is a godsend. The company took the trouble to photograph every corner of our planet from a satellite and post it all in a separate service as a photo with a huge resolution. With proper magnification, you can even see car license plates on these same maps. Which, by the way, became the reason for several lawsuits against Google. What kind of disclosure of personal data is this? However, the trial was lost, and Google did not pay a penny.

Google's map service will help many people see other cities and countries. And in combination with the navigation system, the result is a very good mobile navigator. This is what it means - a truly diversified corporation. What does Google not do? And all this finds a positive response among many users. Even scandals involving surveillance allegedly carried out by the company could not tarnish Google's reputation.

Operating system "Android"

One of the most successful and long-lasting projects from Google. What kind of system is this? This is what you see on your smartphone all the time. The operating system was developed based on the free Linux OS. That's why it's completely free. The best specialists participated in its development. As a result, the OS turned out to be so successful that it is now used on the vast majority of mobile devices. The structure of the system itself is complex and has many levels. A general description of a “green robot” will suffice.

The basis of any Android OS is Google applications. The same "Android Market" or search. By the way, the Google program is a smart search engine for Android devices that can work with voice commands. The so-called "Okay, Google". But in older devices this option is not available because there is not enough memory to use it. I must say that all Google mobile applications are very power hungry. Therefore, it is better to disable unnecessary ones. Google's Android update usually arrives over the air. But due to company policy, the chance of getting an operating system update on a device that is at least a year old is negligible. We can only rely on smartphone manufacturers.

Device Manufacturer

As mentioned above, Google is a multidisciplinary organization. In fact, the company is not only Internet services. Google Nexus smartphones are widely known all over the world. Usually the corporation simply gave an order to some manufacturer, and he created the required device. But recently she started producing smartphones herself and released an “iPhone killer” called “Pixel”. It was probably a joke on the part? How can he kill an iPhone? In fact, it can. Because it combines superior design, high performance and modular structure.

It is worth noting that smartphones with the Google label are distinguished by high-quality assembly, fast operation and the latest version of Android. The company closely monitors its customers (literally and figuratively). Therefore, Google phone owners are always provided with the latest software. Smartphones from Google are considered one of the best in the world.

Cars on autopilot

In parallel with all its developments, the company finds time to work on an unmanned control system for cars. Its Googlemobiles have already flooded cities across the United States. And it must be said that the system copes with its responsibilities much better than a person. During the entire testing period, there were only a few accidents involving Google cars. And all due to the fault of oncoming drivers. Because a person cannot be calculated and digitized.

Conclusion

The review article about the “coolest” company has come to an end. Now you know about the history of the creation of the largest corporation called Google. It would not be surprising if Google soon starts producing smart household appliances. And then it won’t be good for all Samsung and others. Because if Google does something, it is 100% successful.

History of creation

The Google search engine was created as an educational project by Stanford University students Larry Page and Sergey Brin. They worked on the BackRub search engine in 1995, and in 1998, based on it, they created the Google search engine.

Website indexing

Ranking algorithm

The Keywords meta tag is not taken into account when ranking sites.

PageRank

Google uses an algorithm to calculate the authority of a page, PageRank. PageRank is one of the auxiliary factors in ranking sites in search results. PageRank is not the only, but very important way to determine the position of a site in Google search results. Google uses the PageRank of pages found for a query to determine the order in which those pages appear in search results to a visitor.

Search queries

Query syntax

Google's interface contains a fairly complex query language that allows you to limit your search to specific domains, languages, file types, etc. For example, searching for "intitle:Google site:wikipedia.org" will return all Wikipedia articles in all languages ​​that have the word in the title Google.

Search found

For some search results, Google provides a repeat search field that allows the user to find what they are looking for within a specific website. This idea came from the way users used search. According to software engineer Ben Lee and product manager Jack Menzel, "teleporting" on the web is what helps Google users complete their searches. Google has taken this concept a step further, and instead of simply “teleporting,” which means users only need to type part of the website name into Google to find the site they want (they don’t have to remember the entire address), users can enter keywords to search within the selected site. It turned out that users often have a hard time finding what they are looking for inside a corporate website.

Although this search tool is new to users, it has caused controversy among some publishers and distributors. Google search results pages display paid (pay per click) advertisements from competing companies that base their advertisements on brands. "While the service could help increase traffic, some users are being 'leaked' as Google uses brand recognition to sell advertisements, usually to rival companies." To smooth out this conflict, Google proposed disabling this feature for companies who wish to do so.

Notes

see also

Links

Wikimedia Foundation. 2010.

Google (Google) is the largest search engine on the Internet, which began operating in September 1998.

Google is owned by the American corporation Google Inc. and ranks first in the world in popularity with an indicator of 77%.

Google.ru - Home page

There is no doubt that the main function of Google.ru is to search for the necessary information based on queries entered by users. In order to find the necessary information, the user only needs to enter the desired word, phrase or sentence into the search bar. After this, just click on “Enter” on your keyboard or on the magnifying glass image directly on the site. By the way, in order to find the necessary information on the Internet, you can also use the portal.

It is quite convenient that when searching for the necessary information using Google.ru, the user can enter the desired queries not only directly from the keyboard of his device, but also use the on-screen keyboard or voice search, which is undoubtedly convenient and accessible.

Google.ru - On-screen keyboard

In order to be able to access Gmail, YouTube, Google+ and other Google services, the user only needs to create an account. After that, using a single login and password for it, you can visit various Google services.

Google.ru - Account creation

It’s worth saying right away that Google.ru has a lot of services and tools, each of which has its own purpose and application.

There are products whose task is to make working on the Internet easier. Among these is the famous Google Chrome browser.

Google.ru - Google Chrome

Products have been developed for mobile devices (Search, Maps) and specifically for business, which include AdWords, AdMob, AdSense and others.

For those who are interested in multimedia, YouTube, Image Search and Video Search, Books, News and Picasa will be useful.

Google.ru - YouTube

Undoubtedly, the Google Maps service, which is a map and satellite images of the Earth, will be useful. There is also a business directory and a road map.

Google.ru - Google Maps

This is only a part of the available services. You can view their full list directly on the Google.ru website by clicking on the “Services” icon located at the top of the page.

Google.ru - Tabs

For those who find this not enough and need even more information about Google.ru, it is worth visiting the tab called “All about Google,” which is located at the bottom of the page.

Google.ru - Tabs